{"product_id":"japan-moderne-design-gems-from-the-1920s-and-30s","title":"Japan Moderne: Design Gems from the 1920s and ’30s","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cinput checked id=\"tab1\" name=\"tabs\" type=\"radio\"\u003e \u003clabel for=\"tab1\"\u003eOverview\u003c\/label\u003e \u003cinput id=\"tab2\" name=\"tabs\" type=\"radio\"\u003e \u003clabel for=\"tab2\"\u003eMaterials\u003c\/label\u003e \u003cinput id=\"tab3\" name=\"tabs\" type=\"radio\"\u003e \u003clabel for=\"tab3\"\u003eReturn Policy\u003c\/label\u003e\n\u003cdiv class=\"tab content1\"\u003e\n\u003cstrong\u003eDescription:\u003c\/strong\u003e\n\u003cp\u003eThe Japan Moderne: Design Gems from the 1920s and ’30s Postcards collection captures a pivotal moment in Japan’s design history, when modern graphics, typography, and commercial art began to take new form.\u003c\/p\u003e\n\u003cp\u003eDrawn from this rich archive, the postcards highlight bold compositions, vivid color, and a dynamic approach to visual communication shaped by the Deco era. Each card stands as both artifact and composition, offering a direct connection to a period where print modernism in Japan was being actively defined.\u003c\/p\u003e \n\u003cp\u003eThis set includes 40 postcards featuring 20 selected images from The Complete Commercial Artist (Gendai shōgyō bijutsu zenshū), a landmark publication launched in the late 1920s. Spanning 24 volumes, the journal presented the work of early Japanese design visionaries across posters, window displays, illuminated signage, and more.\u003c\/p\u003e\n\u003cstrong\u003eMeasurements:\u003c\/strong\u003e\n\u003cp\u003e5 x 7 in\u003c\/p\u003e\n\u003cstrong\u003eHistory:\u003c\/strong\u003e\n\u003cp\u003eLetterform Archive Publishers grew out of the broader mission of the Letterform Archive, a San Francisco–based institution founded in 2015 to preserve and share the history of lettering, typography, and graphic design.\u003c\/p\u003e\n\u003cp\u003eAs the collection expanded, publishing became a natural extension of the archive’s work. Drawing directly from its holdings, the publishing arm produces books, ephemera, and printed materials that make rare and historically significant design accessible to a wider audience. Rather than functioning as a traditional publisher, it operates as a bridge between archive and reader, translating physical artifacts into thoughtfully edited, contemporary formats.\u003c\/p\u003e\n\u003cp\u003eThrough its publications, Letterform Archive extends the life of its collection beyond the reading room, presenting design history as something to be handled, studied, and used.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab content2\"\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e\n\u003cp\u003e40 postcards enclosed in box\u003c\/p\u003e\n\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e\n\u003cp\u003eUse for writing, or display the prints.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab content3\"\u003e\n\u003cp\u003eStationery and books are final sale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n","brand":"Ingram\/Artbook","offers":[{"title":"Default Title","offer_id":46763890802863,"sku":"85358","price":23.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/4072\/7612\/files\/japan-moderne-design-gems-from-the-1920s-and-30s-2490676.jpg?v=1777647330","url":"https:\/\/shop.tortoisegeneralstore.com\/products\/japan-moderne-design-gems-from-the-1920s-and-30s","provider":"tortoise general store","version":"1.0","type":"link"}